Dragon Dreaming – a talk with John Croft

Last week, I had an opportunity to meet John Croft, a co-founder of Dragon Dreaming.

Dragon Dreaming is a project management system that offers methods for the realization of creative, collaborative and sustainable projects and organizations, built upon three principles:

  • personal growth – commitment to your own healing and empowerment
  • community building – strengthening the communities of which you are a part
  • service to the Earth – enhancing the well-being and flourishing of all life

The Dragon Dreaming process consists of four steps:

Four stages of Dragon Dreaming

During the press conference/interview I was able to ask John Croft a few questions and below is the transcript of his answers to a couple of them:


Me: What is the essence of Dragon Dreaming? I know that it has four phases. How does it compare with other systems?

John Croft: Most of the systems of project management that you read [about], they start with building a vision for the future of the project – they start by building a vision, a mission, and then goals, and then objectives, and then a strategy, and then activities, and then tactics, and then evaluation. Those sorts of management theories tend to be very linear and incredibly left brain. What we found, with Dragon Dreaming, is that they only deal with half of the person. They deal with the planning and the doing stages of projects, but when you look at the origin of projects – all projects start in a dream.

It’s a dream that begins the motivation. And conventional management theories don’t talk about dreaming. Hardly at all. They don’t recognize the contradictory… The nature of dreaming is not a linear, logical, rational process. It is completely nonlinear, non-rational, non-logical. But, it’s a source of creativity, it’s a source of innovation, it’s a source of change, that it all comes out of a dream.

And then they think that once they’ve created the project and the project is done, that’s the finish. And they forget that 25% of every project needs to be celebration. By ignoring celebration, the projects – the conventional projects you see: they’re projects of control, they’re projects of bureaucracies trying to force people into doing things that the people don’t want to do.

We need to build celebration into every stage of the process, and if there is one thing that Dragon Dreaming does, it attaches a new importance to the process of celebration. And so, what we find is that as we get in touch with celebration, with dreaming, we’re not just working with the left hemisphere of our brain, we are working with our whole brain. We’re working with the whole of a person, and the more we can liberate the wholeness that is in source of all of us, the more we can liberate the dreams, and the ceremonies, and the celebrations and the stories that are associated with who you are as a person, the more you liberate the creativity that lies at the heart of every individual. And given the problems that we’re facing in the world today – in terms of financial crisis, in terms of climate change, in terms of global warming, in terms of peak oil, in terms of the extinction of species – we need to liberate the creativity on a scale that has never before been attempted on the planet. Only by liberating the creativity that lies at the heart of every single person – man, woman and child – will we be able to generate sufficient enthusiasm and joy and playfulness that we need to create a sort of future that works for everyone on the planet. And by “everyone”, I’m not just talking about human beings, I’m talking about more than human world that we’re embedding – the world of the living planet itself.

John Croft

John Croft during an interview in “KUD France Prešeren”, Ljubljana, Slovenia. (June 4th, 2014).


Me: What would be successful examples of dreaming and celebration?

John Croft: Wow. We say, every project ever done in the world starts as the dream of one person. One of the things I said this morning, I said him, is that 90% of projects get stuck in the dreaming stage. And the reason why is people don’t share their dreams. What happens is people learn that dreams don’t come true. Because in the conventional [inaudible] world dreams do not come true. And so, what happens is people lose their dreaming. And you can see it in people’s faces. If you look at the quiet desperation in people in peak hour traffic in the city – just look at their faces, you see people who’ve lost their dream. And they’re just existing from day to day. So, the first step to do, is to recover your dreaming.

And with celebration, is that it’s celebration where people come to see that they are recognized for their contribution, they are recognized for the changes that they have made. And they are deeply honored and deeply celebrated as a result. You may know the movie Avatar. There’s a scene in the movie Avatar when the Na’vi alien woman turns to the human avatar and she says: I see you. It’s the process of truly being seen, which is the source of unconditional love. When you are deeply seen for who you are, that’s the source of the unconditional loving, in action, on which Dragon Dreaming is based.


Following the interview, John Croft gave a public presentation about the basic principles of Dragon Dreaming. During his lecture he emphasized once again about the importance of celebration, the fourth stage in this system. He said that in order to avoid “burnout”, it is absolutely necessary that we refuel ourselves with celebration regularly. One of the key insights that Dragon Dreaming offers, is that “if it is not playful, it is not sustainable”.

If you want to lean more about Dragon Dreaming, go to www.dragondreaming.org.

Posted on June 10, 2014, in Social change and tagged , , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. If you prefer watching video over reading a blog post, here is, more or less, the same content:

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