How Loomio raised ethical investment and made our social mission even stronger
Posted by TCW
I liked a blog post about how Loomio raised some capital from “values-aligned” investors by using redeemable preference shares, so I decided to reblog the article.
Loomio is a collaborative decision-making tool (software) for groups. Hosted version is at http://www.loomio.org; check it out if your organization needs a democratic decision-making online tool.
The last few years have been quite a journey for Loomio. This is a story about navigating the world of startup financing to find ethical investment that works for a truly mission-driven tech company with big ambitions.
So many social enterprises face challenges finding the right capital model. We want them to know that there are amazing values-aligned investors out there, who are prepared to put their investment where their values are. Bold impact investors who put social impact first sometimes feel alone, but we want them to know that they’re not – they’re part of a growing movement.
We want to share our story to reach other purpose-driven startups, and other impact investors like the inspiring folk we’ve met along the way. More than anything, we want our mission-aligned capital raising story to become a more common one.
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