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Guerrilla marketing example

I’ve never been working in advertising, but I’ve always found the concept of guerrilla marketing fascinating. Promoting your products in an unconventional way with limited budgets available requires a lot of imagination and creativity, and that is why I’m drawn to it. It’s not boring.

I don’t claim that I’m very good at it, but occasionally I’ve had an idea or two. Not much has been realized though (as I said, this is not my profession). One marketing idea that has been put into practice and that I’m proud of, is this one:

The product here is Overcome Anxiety Course, that I’ve written review of in my last post. This marketing idea utilizes a domain hack (reading it as “trim”), a URL shortening service, in order to convey a message: trim anxiety (by trimming the poster, going to the web address that is written on the trimmed part, and signing up for the course).

We will see if there will be any signups. I like my idea, I think it’s clever, but whether it will be effective is another question.

Do you know any good examples of guerrilla marketing? Leave links in the comment section, and I’ll be happy to check them.

P.S.: If you want to sign up for the Overcome Anxiety Course, you better do it as soon as possible. This is not a marketing trick. The author of the course (Mark Manson) decided to pull the courses off the market soon (in a couple of months) as it’s too much work with it and he wants to dedicate his full time to his writing career instead. The courses will continue to work, but no new members will be admitted.

Overcome Anxiety Course (review)árcia Rodrigues.árcia Rodrigues.

I’ve recently completed an online course on how to overcome anxiety. The author of the course is Mark Manson, and since I’m a fan of his work – as was obvious from one of my previous posts – I decided to write a review of this course as well.

The course consists of 8 video lessons. Each video is accompanied with a short written summary of the things explained in the video, and an interactive exercise underneath. The exercises require you to write something about yourself, or incite you to plan your future actions. You cannot progress to the next lesson until you do the exercise. An exercise can also require you to comment on what other people have written in the same lesson. Most videos are around 10 minutes long, the longest is a little less than 20 minutes.

The focus of this course is self-explanatory. It uses Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT) methods to help you overcome your anxieties.

The central point of the course is that anxieties arise because you don’t feel competent of meeting the expectations of whatever you are facing. So, the solution is to either increase your skills and/or change your expectations. One lesson is dedicated to exploring your defense mechanisms that we do in order to avoid things that we are anxious about. The final stages of the course instruct you on how you can structure your life, so that success becomes inevitable and streamlined. When you finish the course you hopefully have a plan of committing to baby steps that will lead you to success.

When you get the course, you also gain access to a private forum, many additional bonus videos from Mark, and some downloadable bonus materials (PDFs, audio files). The community on the forums is very kind and helpful. Being a private forum behind a paywall practically ensures that only highly motivated people will flock there. Members are of both sexes, though I don’t know what the ratio is.

The price for the course is $67, which is a little costly. I think this price is intentionally inflated, because Mark also offers two other courses: Connection Course and Dating and Relationships Course, and naturally he would want you to sell you all of them. You can get all three courses for $117, which is a much better deal.

I’m currently in the middle of doing the Connection Course. I haven’t finished it yet, but from what I’ve seen so far, I’m satisfied with the course. This course teaches how to improve your conversation skills, in order to be able to better connect with people, which is very useful if you suffer from social anxiety. In that sense, both courses neatly work together.

All courses can be repeated as many times as you want – you don’t lose access once you’ve finished a course. Mark also offers 100% money-back guarantee on all sign-ups for up to 60 days. If you are not happy with the course, just demand a refund.

So, if you would like to get Overcome Anxiety Course, here is my affiliate link:

If you want to get all three courses, then just select option “ALL THREE COURSES” when placing an order.

How to avoid criticism? (Quote of the Month, July 2010)

To avoid criticism do nothing, say nothing, be nothing.

– Elbert Hubbard

I used to care way too much about what people think or say about me. Which didn’t help me in social situations at all – to the point that could be described as having a social phobia. I was afraid of talking with people I didn’t know (or didn’t know well), I was nervous calling someone on the phone, I was anxious expressing my opinions. My strategy was to say as little as possible, only give some general answer if I was asked something, and hide in the corner of the room. It is not even that this was my conscious strategy: I didn’t think about it, I was doing it automatically. The logic is simple: if you don’t do or say anything then nobody will criticize you and you will be fine.

Except that you won’t be. This strategy will limit your life very, very much. You may not get criticized, however it is a terrible way of living. I realized this when I was in my late teens and thereafter I have done some deliberate things to go outside my comfort zone and get past my social anxiety. (One thing that comes to my mind right now is dying my hair blond when I was 18). I am still not relaxed in social situations as much as I would like, however now I can at least have a normal conversation.

The thing to remember here is that no matter what you are, what you say or do, you will never, ever please all people. People have different tastes, opinions, world views, life histories, temperaments and goals. There will always be some people who will not like you for whatever reason and they may criticize you or oppose you in some way. They may even do it solely because it serves their interests, for example if they view you as their business competitor.

Nobody likes criticism. However, you should be able to endure it (because it is inevitable) and therefore you should not care too much about what people think or say about you. The only other option is described by this month’s quote.

To clarify it further: it is totally fine to have a consideration for other people and to listen to their opinions. However, it is your life and you should be the final judge of what you will accept and what you will not accept with regards to how you live your life. And face the consequences of course, good or bad.