A few days ago I found and watched a documentary film titled “Not Business As Usual” by Lawrence Le Lam and Institute B. The film features stories of local entrepreneurs who decided that they want their business to have a cause beyond profit. We are talking here about the concept of Triple bottom line, which adds social and environmental considerations to the traditional notion of profit.
Basically, this film is a testimony of a new movement among some entrepreneurs that can be described as a “conscious capitalism”. Only time will tell whether or not these modest beginnings of conscious capitalism will ever become part of the mainstream. However, it is clear that governments and non-profits are insufficient agents (although still necessary) for solving our social and environmental issues.
Any new idea is therefore welcome and may be part of the solution. Like the idea of benefit corporations (B corporations) – a corporate form designed specifically for entities that want to address social and environmental concerns, not just look for a maximum profit.
What do you think? Does conscious capitalism have any chance for success on a large scale? Watch this documentary and then discuss it in the comment section below.