Posted by TCW
I’ve never been working in advertising, but I’ve always found the concept of guerrilla marketing fascinating. Promoting your products in an unconventional way with limited budgets available requires a lot of imagination and creativity, and that is why I’m drawn to it. It’s not boring.
I don’t claim that I’m very good at it, but occasionally I’ve had an idea or two. Not much has been realized though (as I said, this is not my profession). One marketing idea that has been put into practice and that I’m proud of, is this one:
The product here is Overcome Anxiety Course, that I’ve written review of in my last post. This marketing idea utilizes a domain hack tr.im (reading it as “trim”), a URL shortening service, in order to convey a message: trim anxiety (by trimming the poster, going to the web address that is written on the trimmed part, and signing up for the course).
We will see if there will be any signups. I like my idea, I think it’s clever, but whether it will be effective is another question.
Do you know any good examples of guerrilla marketing? Leave links in the comment section, and I’ll be happy to check them.
P.S.: If you want to sign up for the Overcome Anxiety Course, you better do it as soon as possible. This is not a marketing trick. The author of the course (Mark Manson) decided to pull the courses off the market soon (in a couple of months) as it’s too much work with it and he wants to dedicate his full time to his writing career instead. The courses will continue to work, but no new members will be admitted.